Originating within the behavioral sciences, "nudging" has received attention as a way to achieve broad societal change by promoting small, individual adjustments. We're told, for instance, that if we all do our part reduce our carbon footprints we can stave off climate change. In today's episode, Yoel and Alexa consider a critique of "nudging" offered by Chater and Loewenstein. These authors argue that individual-level interventions often fail to accumulate to impressive societal change, and meanwhile distract from much needed system-level solutions. Also, Yoel claims to be less relatable than Alexa.