Wes is a fitness/motivational coach who has the gift of captivating his audience through stories and hard truths of personal transformation. Wes spent over 10 years in the California prison system as a shot caller. He has been free for 3 years and has thousands of clients and averages monthly revenue of 300k+/month.  In the world today people continue to look for happiness in the same place they lost it (Vices). It’s a universal rule that by way of pain one arrives at pleasure. Wes built his company to share what he has learned on his journey to becoming the best individual he can be in every area. It’s Wes’ mission to help you succeed and master the areas of life you’re aiming to build up.   In this episode, Brad and Wes discuss how to create a life that you love by getting all your non-negotiables right! Listen in for some inspiration.   00:00 Intro 00:16 Go to https://www.weswatson.com to check out Wes and what he does! 01:41 Prison 07:10 The Dad Bod 07:50 Why people should ask HOW YOU FEEL 12:00 How we feed our kids 14:00 Drinking 16:30 Wes’ book available on Amazon: Non- Negotiable 17:25 What you need to succeed 20:15 “Boredom leads to desire and leads to vices.” - Wes Watson 25:00 Wes’ last day in prison 29:12 Check out Wes on YouTube: GP Penitentiary Life with Wes Watson 34:45 How selfish people get 39:40 “People really do not understand what is on their plate.” - Wes Watson 45:30 Miserable for two hours per day 50:00 Eating measured in macros 51:30 “It’s stimulation, not annihilation.” - Wes Watson 54:20 Bomb: Nobody is going to love you like you love yourself 56:37 Brad’s sacred six 01:03:00 When you live what you say 01:07:20 “Life is about being and becoming.” - Wes Watson 01:12:00 Doing what you want online and not worrying about what others think 01:15:00 Marketing 01:21:00 DO IT.