Steve Sims, Founder of The Bluefish luxury concierge company, returns for the 118th episode of Dropping Bombs. Over a bomb-packed episode, Brad and Steve talk about how to stop over-complicating shit. Here are some highlights: Why can’t people understand authenticity? You’re either who you are or you’re not. Everyone’s wearing too many shields, it’s the emperor's clothes all over again. Don’t change the way you treat people; change the people you treat. There are so many kind people who get screwed and wind up bitter. Instead, continue to be kind and stick around people who appreciate you. How to teach your kids strength of character. You see someone in a 5K suit, expensive watch and, financed car--all the landmarks of a successful person--but they don’t open the door for someone. You’ve got to trust your gut when evaluating others. Money isn’t the best currency, relationships and value are. Audit your inner circle. Stick with the people who will stick with you. On the flip side, you need good friends who challenge you—in a GOOD way. Never follow the herd. No one who’s done anything fantastic has done so by following others. At the end of the day, you only do the stuff you work on so that you can spend more time doing what you love to do. Make hay while the sun shines, but don’t forget to spend time doing what you love. Did you miss Steve’s first appearance on Dropping Bombs? Check out episode #97 here! Think you have what it takes to access Steve’s inner circle? Text “Ugly Works” to the 345345—this also signs you up for Steve’s weekly emails. Also, don’t forget to give Steve some love by following him @stevedsims with a #BombSquad! Want to learn how to open doors and make things happen to like Steve Sims? Check out his book, Bluefishing: The Art of Making Things Happen—guaranteed to uncomplicate your life and make your efforts more impactful. Or head to www.stevedsims.com, where you can find “The Course.” A steal at $297, Steve’s course teaches you how to communicate effectively and ask questions without hearing the word “No.”