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09 Paula Scher on Conjuring Instantly Recognizable Design

09 Paula Scher on Conjuring Instantly Recognizable Design

FromChange Lab: Conversations on Transformation and Creativity


09 Paula Scher on Conjuring Instantly Recognizable Design

FromChange Lab: Conversations on Transformation and Creativity

ratings:
Length:
40 minutes
Released:
Mar 20, 2018
Format:
Podcast episode

Description

Paula Scher is one of the most influential graphic designers working today. Having spent four decades at the top of the graphic design field, she has achieved iconic status.
Paula was the first female principal to join Pentagram, the largest independently owned design studio. Even if you've never heard of Scher you know her work; She designed the logos of Citibank, Tiffany & Co., Microsoft Windows 8, The Museum of Modern Art, New York City's Public Theater and a slew of album covers by legendary bands.
In today's episode, ArtCenter President Lorne Buchman asks Paula about her process, her influences, and some of her most important work.
Learn more about Paula's work:
Pentagram
Paula's Maps
The history of Paula's design work
Paula for NYC's Beaches
Paula's Discography
Paula's recent work on a Brooklyn high school
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Released:
Mar 20, 2018
Format:
Podcast episode

Titles in the series (70)

ArtCenter College of Design’s bi-weekly podcast features intimate interviews with leading artists examining the ideas fueling their work and how the creative process can be a catalyst for change—personally, professionally and globally. Hosted by ArtCenter President, Lorne M. Buchman, these conversations examine the many ways in which artists and designers are enriching our lives. ArtCenter College of Design is a global leader in art and design education; and our mission statement—Learn to create. Influence change—lies at the center of all we do.