Can you structure a company like a material? In this episode we cover the fascinating discovery of Gore-Tex, and the equally fascinating company that created it. First, we delve in the materials science that allows Gore-Tex to repel water, while remaining breathable. We then, discuss the unique, non-hierarchical structure of W.L. Gore and Associates that has allowed them to continuously innovate over the past 60 years.
Referenced Articles:

Innovation Democracy: W.L. Gore's Original Management Model,
Scientists You Must Know: Robert Gore

Thanks to Kolobyte and Alphabot for letting us use their music in the show!
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Materialism Team: Taylor Sparks (co-host, co-creator), Andrew Falkowski (co-host, co-creator), Jared Duffy production, marketing, and editing), Ramsey Issa (editing assistance).
Keywords: deformation DIC digital image correlation strain correlated solutions
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