A clutch of “femtech startups”, companies that use tech to providing solutions for women’s health problems like PCOS, thyroid, sexual well-being, menstruation and maternal problems have mushroomed in India. We spoke to Achitha Jacob, founder of Proactive for Her and ET’s Indulekha Aravind to understand why this neglected segment is now seeing so much traction. Clip credits: SheThePeopleTV, Dr. Cuterus, Leeza Mangaldas, BeerBiceps, Clue, Aretha Franklin (WMG/Atlantic Records), Doordarshan, Cyndi Lauper (SonyATV)