A huge amount of effort goes into modeling and shaping data to make it available for analytical purposes. This is often due to the need to simplify the final queries so that they are performant for visualization or limited exploration. In order to cut down the level of effort involved in making data usable, Matthew Halliday and his co-founders created Incorta as an end-to-end, in-memory analytical engine that removes barriers to insights on your data. In this episode he explains how the system works, the use cases that it empowers, and how you can start using it for your own analytics today.