Self-storage is a family business for John C. Lindsey. His father got started in the business in 1969, and in 2012, John and his brother started Lindsey Self Storage Group. They have participated in virtually every aspect of the business: brokerage, owning a portfolio of stores, owning a management company, and building sites. Today, he says their focus is on self-storage brokerage. In this episode, John talks about being a second-generation self-storage investor, some of the high-level tactics of how to be successful, and shares advice for multifamily operators and investors interested in transitioning to self-storage. John C. Lindsey | Real Estate Background Co-founder and President of Lindsey Self Storage Group, which focuses on self-storage brokerage, development, and management. Portfolio: Recently exited a 400k NLSF self-storage portfolio. Based in: Durham, NC Say hi to him at: www.lindseyselfstoragegroup.com LinkedIn Best Ever Book: Greatest lesson: Don't step over dollars to chase pennies. Click here to know more about our sponsors: Equity Multiple | Cornell Capital Holdings | PassiveInvesting.com | FollowUp Boss