Cheng Ruan, MD is a Functional Medicine practitioner who trains other physicians to work through insurance systems. He discusses value-based care and it’s current limitations, physician services that are currently billable to Medicare or insurance which are underutilized, how to foster a sense of empowerment with patients, rather than trying to be the “hero” as a physician. Listen to the full conversation to hear about: How physician entrepreneurs should be thinking about scalable growth Coaching concepts for physicians Statements of guidance and focusing positive energy towards collaborative health care  And much, much more!