5 min listen
314- Interrobang
From99% Invisible
ratings:
Length:
32 minutes
Released:
Jul 10, 2018
Format:
Podcast episode
Description
In the spring of 1962, an ad man named Martin Speckter was thinking about advertising when he realized something: many ads asked questions, but not just any questions -- excited and exclamatory questions -- a trend not unique to his time. Got milk?! Where's the beef?! Can you hear me now?! So he asked himself: could there be a mark that made it clear (visually on a page) that something is both a question and an exclamation?!
Speckter was also the editor of the typography magazine *TYPEtalks, *so in March of 1962, in an article for the magazine titled “Making a New Point, Or How About That…”, Speckter proposed the first new mark of English language punctuation in 300 years: the interrobang.
Plus, we revisit the story of another special character, the octothorpe.
Interrobang
Speckter was also the editor of the typography magazine *TYPEtalks, *so in March of 1962, in an article for the magazine titled “Making a New Point, Or How About That…”, Speckter proposed the first new mark of English language punctuation in 300 years: the interrobang.
Plus, we revisit the story of another special character, the octothorpe.
Interrobang
Released:
Jul 10, 2018
Format:
Podcast episode
Titles in the series (100)
99% Invisible-04- 99% Details: It’s a stick with bristles poking out of it. It doesn’t even qualify as a simple machine, but the careful thought and design that went into the creation of the modern, angled bristle, fat handled toothbrush shows just how much … Continue reading → by 99% Invisible