47 min listen
The Invisible Influence of Language — with Lera Boroditsky
The Invisible Influence of Language — with Lera Boroditsky
ratings:
Length:
40 minutes
Released:
Feb 24, 2022
Format:
Podcast episode
Description
One of the oldest technologies we have is language. How do the words we use influence the way we think?The media can talk about immigrants scurrying across the border, versus immigrants crossing the border. Or we might hear about technology platforms censoring us, versus moderating content. If those word choices shift public opinion on immigration or technology by 25%, or even 2%, then we’ve been influenced in ways we can't even see. Which means that becoming aware of how words shape the way we think can help inoculate us from their undue influence. And further, consciously choosing or even designing the words we use can help us think in more complex ways – and address our most complex challenges.This week on Your Undivided Attention, we're grateful to have Lera Boroditsky, a cognitive scientist who studies how language shapes thought. Lera is an Associate Professor of Cognitive Science at UC San Diego, and the editor-in-chief of Frontiers in Cultural Psychology.Clarification: in the episode, Aza refers to Elizabeth Loftus' research on eyewitness testimony. He describes an experiment in which a car hit a stop sign, but the experiment actually used an example of two cars hitting each other.RECOMMENDED MEDIA How language shapes the way we thinkLera Boroditsky's 2018 TED talk about how the 7,000 languages spoken around the world shape the way we thinkMeasuring Effects of Metaphor in a Dynamic Opinion LandscapeBoroditsky and Paul H. Thibodeau's 2015 study about how the metaphors we use to talk about crime influence our opinions on how to address crime Subtle linguistic cues influence perceived blame and financial liabilityBoroditsky and Caitlin M. Fausey's 2010 study about how the language used to describe the 2004 Super Bowl "wardrobe malfunction" influence our views on culpabilityWhy are politicians getting 'schooled' and 'destroyed'?BBC article featuring the research of former Your Undivided Attention guest Guillaume Chaslot, which shows the verbs YouTube is most likely to include in titles of recommended videos — such as "obliterates" and "destroys"RECOMMENDED YUA EPISODES Mind the (Perception) Gap: https://www.humanetech.com/podcast/33-mind-the-perception-gapCan Your Reality Turn on a Word?: https://www.humanetech.com/podcast/34-can-your-reality-turn-on-a-wordDown the Rabbit Hole by Design: https://www.humanetech.com/podcast/4-down-the-rabbit-hole-by-design
Released:
Feb 24, 2022
Format:
Podcast episode
Titles in the series (100)
Digital Democracy is Within Reach: Imagine a world where every country has a digital minister and technologically-enabled legislative bodies. Votes are completely transparent and audio and video of all conversations between lawmakers and lobbyists are available to the public immediately. Conspiracy theories are acted upon within two hours and replaced by humorous videos that clarify the truth. Imagine that expressing outrage about your local political environment turned into a participatory process where you were invited to solve that problem and even entered into a face to face group workshop. Does that sound impossible? It’s ambitious and optimistic, but that's everything that our guest this episode, Audrey Tang, digital minister of Taiwan, has been working on in her own country for many years. Audrey’s path into public service began in 2014 with her participation in the Sunflower Movement, a student-led protest in Taiwan’s parliamentary building, and she’s been building on that expe by Your Undivided Attention