Panel:

Amy Knight

Charles Max Wood

Special Guests: 

Nick Disabato

In this episode, Java Script Jabbers talk with Nick Disabato. Nick is a newbie to JavaScript Jabber. Nick is the founder of Draft, an interaction design agency where he does research driven A/B testing of E-commerce business.

This is a practical episode for those who are running a business and doing marketing for the products and services. Nick talks about A/B testing for a number scenarios within the company, such as for websites, funnels, and various marketing mechanisms. Nick further goes into how this helps companies strategically increase revenue by changing things such as websites design or building funnels.

In particular, we dive pretty deep on:


Testing of changes of Copy, Websites, etc.
What does it mean of changes, Tools, Framework, Plugins, etc
Does it matter what tools you use? Framework that works within your stack
How do make we company money
Researching for the next test
Testing for conversion rate to decide which design to go implement - Variant
Responsibility for the designs
Feature and getting pay for the service
Learn more about the resources and Copy Hackers
Large organization or developers, or a QA department
Optimization teams
Usability tests and coming up with A/B tests
Expertise
Why should be care?
And much more!


Links:

Draft

Nick Disabato

@nickd

ConversionXL

AB Testing Manual

Wider Funnels 

Copy Hackers

Picks:

Amiee


Nodevember 


Charles


Mike Gehard 
Admin LTE


Nick


HotJar.com

Special Guest: Nick Disabato.