Coco Peila - "Pretty Girls (feat. Taj Mahal)," a 2021 single on JuixeGRL Records.

With her latest single "Pretty Girls," Bay Area-based artist Coco Peila has elevated a movement to challenge beauty norms. As she expresses on her Facebook page, “It’s an opportunity for us as Black women to have a heart to heart about what it’s been like for all of us, and to challenge the ideas and perceptions in our own minds about what 'Pretty' is, WHY it is, and who currently or historically has access to it.”

It also launched the "Pretty Heist" media campaign, which Peila describes as "a music video and interview series centered around Black Women’s Liberation and the impacts of sexism, anti-black racism, white supremacy, and the beautification industry on Black Women & Girls’ lives, perception of ourselves and others, sense of worth, perception of beauty and access to resources. The series spotlights women and girls, and provides information about how to support the work we are doing in the world and our communities." Learn more about the campaign at her Facebook page here.

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