In this episode (177) Randy has a return guest, Ed Arnett, CEO of The Wildlife Society, the leading professional association of wildlife scientists, biologists, and managers. Topics covered include using communications to create advocacy for the causes of wildlife and conservation, the Wyoming Migration Initiative example, tell your own story, outreach will build support for science, disincentives for communicating science, background on TWS, great hunting information created by scientists, and a continued focus on making the great scientific work consumable and digestible for the general public concerned about wild place and wild things.