Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

311: Marketing Matters

311: Marketing Matters

FromThe Bike Shed


311: Marketing Matters

FromThe Bike Shed

ratings:
Length:
38 minutes
Released:
Oct 5, 2021
Format:
Podcast episode

Description

Longtime listener and friend of the show, Gio Lodi, released a book y'all should check out and Chris and Steph ruminate on a listener question about tension around marketing in open-source.
Say No To More Process, Say Yes To Trust by German Velasco (https://thoughtbot.com/blog/say-no-to-more-process-say-yes-to-trust)
Test-Driven Development in Swift with SwiftUI and Combine by Gio Lodi (https://tddinswift.com/)
Transcript:
CHRIS: Our golden roads.
STEPH: All right. I am also golden.
CHRIS: [vocalization]
STEPH: Oh, I haven't listened to that episode where I just broke out in song in the middle. Oh, you're about to add the [vocalization] [chuckles].
CHRIS: I don't know why, though. Oh, golden roads, Golden Arches.
STEPH: Golden Arches, yeah.
CHRIS: Man, I did not know that my brain was doing that, but my brain definitely connected those without telling me about it.
STEPH: [laughs]
CHRIS: It's weird. People talk often about the theory that phones are listening, and then you get targeted ads based on what you said. But I'm almost certain it's actually the algorithms have figured out how to do the same intuitive leaps that your brain does. And so you'll smell something and not make the nine steps in between, but your brain will start singing a song from your childhood. And you're like, what is going on? Oh, right, because when I was watching Jurassic Park that one time, we were eating this type of chicken, and therefore when I smell paprika, Jurassic Park theme song. I got it, of course.
STEPH: [laughs]
CHRIS: And I think that's actually what's happening with the phones. That's my guess is that you went to a site, and the phones are like, cool, I got it, adjacent to that is this other thing, totally. Because I don't think the phones are listening. Occasionally, I think the phones are listening, but mostly, I don't think the phones are listening.
STEPH: I definitely think the phones are listening.
CHRIS: Hello and welcome to another episode of The Bike Shed, a weekly podcast from your friends at thoughtbot about developing great software. I'm Chris Toomey.
STEPH: And I'm Steph Viccari.
CHRIS: And together, we're here to share a bit of what we've learned along the way. So, Steph, what's new in your world?
STEPH: Hey. So we have a bit of exciting news where we received an email from Gio Lodi, who is a listener of The Bike Shed. And Gio sent an email sharing with us some really exciting news that they have published a book on Test-Driven Development in Swift. And they acknowledge us in the acknowledgments of the book. Specifically, the acknowledgment says, "I also want to thank Chris Toomey and Steph Viccari, who keep sharing ideas on testing week after week on The Bike Shed Podcast." And that's just incredible. I'm so blown away, and I feel officially very famous.
CHRIS: This is how you know you're famous when you're in the acknowledgments of a book. But yeah, Gio is a longtime listener and friend of the show. He's written in many times and given us great tips, and pointers, and questions, and things. And I’ve so appreciated Gio’s voice in the community. And it's so wonderful, frankly, to hear that he has gotten value out of the show and us talking about testing. Because I always feel like I'm just regurgitating things that I've heard other people saying about testing and maybe one or two hard-learned truths that I've found. But it's really wonderful. And thank you so much, Gio. And best of luck for anyone out there who is doing Swift development and cares about testing or test-driven development, which I really think everybody should. Go check out that book.
STEPH: I must admit my Swift skills are incredibly rusty, really non-existent at this point. It's been so long since I've been in that world. But I went ahead and purchased a copy just because I think it's really cool. And I suspect there are a lot of testing conversations that, regardless of the specific code examples, still translate. At least, that's the goal that you and I h
Released:
Oct 5, 2021
Format:
Podcast episode

Titles in the series (100)

On The Bike Shed, hosts Chris Toomey and Steph Viccari discuss their development experience and challenges with Ruby, Rails, JavaScript, and whatever else is drawing their attention, admiration, or ire this week.