Collecting, integrating, and activating data are all challenging activities. When that data pertains to your customers it can become even more complex. To simplify the work of managing the full flow of your customer data and keep you in full control the team at Rudderstack created their eponymous open source platform that allows you to work with first and third party data, as well as build and manage reverse ETL workflows. In this episode CEO and founder Soumyadeb Mitra explains how Rudderstack compares to the various other tools and platforms that share some overlap, how to set it up for your own data needs, and how it is architected to scale to meet demand.