Mark Zuckerberg may have gone all-in on the concept of the metaverse recently but he's actually a bit late to the conversation. Herman Narula is CEO and co-founder of Improbable, who since 2012 have created the frameworks for building virtual worlds for clients ranging from video-game studios to governments. He joins Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos, to discuss how the metaverse could change the ways we do business in future and why virtual worlds require as much careful consideration as our physical one. 
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