In episode #1982, Neil and Eric talk about 7 reasons why accountability to cultural values matters. Your cultural values can cover a range of behaviors, but it’s often most effective when you keep them simple, clear, and actionable. Tune in today to learn about the lasting impact of keeping your team accountable to your cultural values! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Reasons Accountability to Cultural Values Matters. [00:25] What we mean by cultural values. [00:58] If people are operating based on different values, they’ll be going in opposite directions. [01:21] When some people aren’t held accountable it sets a negative precedent for the rest of the team. [01:47] It’s much easier to hire and fire people when you’re clear on the criteria for holding people accountable. [02:25] By hiring people who hold themselves accountable, you’ll attract more like-minded people. [03:09] Creating short and simple values make them easy to remember and follow.  [03:37] If everyone knows the core values, they'll do what's best for the business in the long run. [04:12] Make sure your core values are actionable. [05:28] That’s it for today! [05:28] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu