Yu-Chen Shih, is the founder of the Asian beauty brand Orce Cosmetics. She and Serein talk about the Asian American experience and what it means to be an Asian Beauty brand. ____________________________________________________ Thank you to our sponsor HiSmile. https://us.hismileteeth.com Use the code SEREIN at check out for 20% off the entire store. I did a complete review on my YouTube Channel also. Click on the link to watch. https://youtu.be/P74kdi_p6o8 _____________________________________________ SUBSCRIBE TO US ON iTUNES:  http://apple.co/2dAPYma FOLLOW US ON INSTAGRAM:  https://www.instagram.com/sereinwu/  _______________________________________________ HOST SEREIN WU  MAIN YOUTUBE CHANNEL→ http://bit.ly/1JU5PUH HEALTH AND FITNESS CHANNEL https://www.youtube.com/user/SereinVlogs INSTAGRAM: https://www.instagram.com/sereinwu/?hl=en TWITTER | FACEBOOK | PINTEREST @SEREINWU  BLOG http://sereinwu.com/  BUSINESS INQUIRE E-MAIL ONLY → chris@sereinwu.com ________________________________________________   FTC DISCLAIMER   All opinions expressed are my own and 100% honest. I do not recommend anything to you that I don’t believe in wholeheartedly. ___________________________________________________   Hi! I'm Serein. Welcome to Behind the Beauty. Each week we host guest that are experts on things I am currently interested in or think you guys might be interested in.