Andrea Brimmer is the chief marketing and public relations officer at Ally and joins the podcast to take us inside NASCAR sponsorship. Brimmer looks back on the ’21 season for the No. 48 team; branding around the driver and not having the driver adjust to the sponsor’s brand; a bit on Brimmer’s history in the automobile world; where Brimmer’s passion comes from and understanding athletes; how sports has helped her today; what it was like for Ally to first come into NASCAR; how Ally looks at return on investment; fan loyalty; what Ally looks for in a partner; what’s been learned in Ally’s first few years in the sport; their role in diversity and inclusion; Do It Right; being disruptive; being an active partner; utilizing more space on the Next Gen car for sponsor placement. Music created by Tony Monge.Please support my work through Patreon: www.patreon.com/KellyCrandall