Instead of legitimate reform, companies often rebrand their problematic practices as “green,” “woke,” and “ethical.” Not surprisingly, we consumers are both angry and disillusioned by these marketing lies. But when we use our collective purchasing power to fight back, we show our strength. Hence, the power of the purse. Today I speak with author Tanja Hester. While Tanja doesn’t offer easy solutions or simple answers in our conversation, she does lay a roadmap for making better (not perfect!) money moves that...
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