Today with Jude Charles:  We’re welcoming Jude Charles back to the show! Jude Charles, the video brand strategist, is back and this time, he’s walking us through how to take that special, differentiating moment and express it through a three-part documentary-style video series he calls “dramatic demonstration”. Pick it apart: [8:09] Jude recaps the why behind his storytelling framework   [14:20] Jude gives an example of how he did a storytelling video for an interior design client   [18:09] Jude reviews the three-part documentary video series for LuAnn’s podcast   [22:10] Jude shares the five demonstrations necessary for a good video documentary series LuAnn and Jude Charles’ Ah-Ha moments: “Hearing something said 1000x is not as powerful as seeing it once.” - Jude Charles   “The whole point is answering the question: why should I do business with you vs. every other option that is available?” - Jude Charles   “You are the sum of everything you’ve done.” - LuAnn Nigara   “It’s not just about creating a cool video. It’s about telling your story and getting people connected to you on a deeper level.” - Jude Charles   More About Jude Charles: Jude Charles is a story-driven filmmaker, brand strategist & speaker. For over 13 years, he has been producing documentaries & videos for purpose-driven entrepreneurs. He lives and breathes YOUR brand. He digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business.   Connect with Jude Charles Website  LinkedIn Jude's Book What's new with LuAnn Nigara luannuniversity.com www.luannnigara.com/cob   Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.  To Get on LuAnn’s Email List, text the word designbiz to 444999!   Purchase LuAnn’s Books Here: Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business - The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2   Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big THANK YOU to Today’s Podcast Sponsor: Kravet is a fifth generation family business that distributes top quality fabrics, furniture, wall coverings, trimmings, carpets and accessories. To view their selection, visit Kravet.com and make sure to use coupon code AWDB10. Other Shows Mentioned:  #516 #626