Overcoming perfectionism to help you grow your small business with Audrey Holst. As a lifelong recovering perfectionist himself, Henry Lopez - host of The How of Business podcast - is fully aware of the challenges of being a business owner and a perfectionist. Audrey Holst focuses on helping small business owners and entrepreneurs to stop micromanaging their lives with perfectionism so they can start living. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.