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Starting a CPG with an MVP–How the Best Brands Evolve With Elizabeth Stein, Founder and CEO, Purely Elizabeth

Starting a CPG with an MVP–How the Best Brands Evolve With Elizabeth Stein, Founder and CEO, Purely Elizabeth

FromWorkParty


Starting a CPG with an MVP–How the Best Brands Evolve With Elizabeth Stein, Founder and CEO, Purely Elizabeth

FromWorkParty

ratings:
Length:
31 minutes
Released:
Sep 8, 2021
Format:
Podcast episode

Description

“Start a natural foods company.” These were the words 2007 graduate Elizabeth Stein wrote down in class one day when her Integrative Nutrition teacher asked students to describe their “unpredictable future.” While she saw no clear path of how to get there, she knew one thing for certain: She wanted to help others eat better, feel better, and live better. Without any prior knowledge of starting a company – where to source ingredients or how to get a product on the shelf– Purely Elizabeth began.  Elizabeth’s “unpredictable future” has since become a very impressive reality. The brand took the natural food world by storm and helped bring wellness into the mainstream. Today, Purely Elizabeth is one of the most significant natural food brands in the country, and a multi-million dollar company. Needless to say, I can’t wait to talk to Elizabeth to hear how she launched a successful CPG and strategized around opportunities and challenges within a rapidly growing market which, at the time, was still considered niche. Welcome to WorkParty, Elizabeth! Produced by Dear Media
Released:
Sep 8, 2021
Format:
Podcast episode

Titles in the series (100)

Part work, Part party. WorkParty is a movement for a new generation of women like yourself, women who are redefining the meaning of work on their own terms. Welcome to WorkParty the podcast. Where creative and entrepreneurial women celebrate each other’s successes. WorkParty is the vision of Jaclyn Johnson, the powerhouse founder and CEO behind Create & Cultivate, the fastest growing online platform and conference for millennial women in business. In WorkParty the book, Jaclyn spills on how she found the determination to flip her rock bottom moment into hard work and success —and how you can, too. By age 32 she had sold a company, launched a new one, bought her first home, found the love of her life and had a million ups and downs in between. WorkParty the podcast is all the lessons she learned and the advice she wishes she had gotten along the way. You’ll hear from female founders, CEOs, entrepreneurs, creatives and so many other badass boss ladies. And what do you get from listening? We’re keeping it 100, giving you that career real-talk, and no BS advice. To check out the WorkParty blog and learn more about the WorkParty book and tour visit WorkParty.com. You can also follow along for daily updates and exclusive content on Instagram at @WorkParty.