18 min listen
Number Fever: How Pepsi Nearly Went Pop
Number Fever: How Pepsi Nearly Went Pop
ratings:
Length:
35 minutes
Released:
Apr 9, 2021
Format:
Podcast episode
Description
Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy.
Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.
Read more about Tim's work at http://timharford.com/
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.
Read more about Tim's work at http://timharford.com/
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Released:
Apr 9, 2021
Format:
Podcast episode
Titles in the series (100)
Cautionary Tales Presents: TED Talk Daily: In this special episode of Cautionary Tales, we feature Tim Harford's TED Talk Daily from 2018. by Cautionary Tales with Tim Harford