28 min listen
The Big Impact of Small Changes
ratings:
Length:
28 minutes
Released:
Feb 26, 2018
Format:
Podcast episode
Description
You don’t make decisions in a vacuum. Context matters, perhaps more than you think. On this episode of Choiceology with Dan Heath, we explore the subtle, sometimes hidden structures that influence your decisions. You’ll see how small changes in the way choices are presented can have a huge impact on everything from vandalism to traffic congestion to retirement savings.
Tara Austin of Ogilvy Change tells the dramatic story of how she and her team worked to reduce street crime in a London neighborhood after a devastating riot. It was a surprisingly simple project that had a measurable impact. You can see images from the project in this BBC News article.
You’ll also hear about an experiment we ran on a busy intersection in an attempt to reduce collisions between bicycles and pedestrians—using nothing but a roll of duct tape.
And behavioral design expert Sille Krukow explains how choice architecture can channel our inherent laziness to help us make better decisions.
After listening, you can read our bonus article Nudge Yourself to learn even more about how to turn smart decisions into easier ones.
Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.
If you enjoy the show, please leave a ⭐️⭐️⭐️⭐️⭐️ rating or review on Apple Podcasts.
(0218-8ZH9)
Tara Austin of Ogilvy Change tells the dramatic story of how she and her team worked to reduce street crime in a London neighborhood after a devastating riot. It was a surprisingly simple project that had a measurable impact. You can see images from the project in this BBC News article.
You’ll also hear about an experiment we ran on a busy intersection in an attempt to reduce collisions between bicycles and pedestrians—using nothing but a roll of duct tape.
And behavioral design expert Sille Krukow explains how choice architecture can channel our inherent laziness to help us make better decisions.
After listening, you can read our bonus article Nudge Yourself to learn even more about how to turn smart decisions into easier ones.
Choiceology is an original podcast from Charles Schwab. For more on the series, visit schwab.com/podcast.
If you enjoy the show, please leave a ⭐️⭐️⭐️⭐️⭐️ rating or review on Apple Podcasts.
(0218-8ZH9)
Released:
Feb 26, 2018
Format:
Podcast episode
Titles in the series (86)
Everybody’s Doing It: With Guests Tyler Hamilton & Todd Rogers: You’re an independent-minded person. You make choices for yourself based on the best information available. You own your decisions, right or wrong. Right? No so fast. You are, in fact, a social animal. You take many visible and invisible cues on how to behave from the people around you—family, co-workers, friends, social media, even the folks in the elevator or on the bus. So your decisions and behaviors aren’t always as independent as you might think. In this episode of Choiceology with Katy Milkman, we look at a phenomenon that may have you running with the crowd, even when it’s not in your best interest. The episode begins with an experiment. A benign but peculiar behavior appears during an otherwise normal orchestra rehearsal. It starts with a few members but spreads rapidly through the orchestra. What’s causing this behavior, and why is it so contagious? From there we move to a much more consequential behavior in by Choiceology with Katy Milkman