#1171 Pam Farley has come a long way since she was featured back in episode 1049 (in 2019!). Back then she found that her new content offering wasn't aligned well with what her audience truly wanted. Well, since then she's used email funnels and an experiment with three lead magnets to figure out what her audience really wants—she was surprised by the results! Now, she has some projects in the works around ebooks, courses . . . in fact, she had her best year ever in Q2! Today we dive into some ideas around product deals, where Pam is heading next, her content calendar and publishing cadence, how Covid affected her business, and more. Show notes and more at SmartPassiveIncome.com/ap1171