Dr. Mark Whitefield joins Alan for a rousing discussion of how implants can change everything for the general dentist. Mark is a fourth generation dentist from Nashville who admits to being obsessed with dental implants! Mark talks about being accredited in both the AACD and AAID and how that's made him a better dentist. Mark graduated in the mid 90's during the big cosmetic boom but switched his focus to dental implants in the early 2000's. What I noticed about Mark is that his mindset is that dental implants can be for anyone. Not just high end/wealthy patients. Mark hates removable! He tries to get edentulous patients back to TRUE FIXED! (particularly in the mandible) Cost effective fixed implant restorations are within reach!  What keeps dentists from getting into implants? Keeping implants in house Can a person who fears surgery become a surgeon? Young dentists aren't afraid of anything and they have a ton of debt! Removing barriers to implant treatment Mark explains that dental benefits actually cover a lot of implant services The solution for implant education is mentorship! Some links from the show: Mark's practice Mark's implant marketing service, Implant Evolution