Today Alan is joined by Michael Arias of the Dental Marketer podcast. Michael's specialty is "ground marketing" and he tells us what it is and how dentists can use it to bring new patients into the practice inexpensively! Michael has a course that's about to be released and you can find more information at his website! Also...go check out the Dental Marketer Podcast! Check out Komet USA's line of "Deep Purple" extra course crown preparation burs. Super fast, super smooth and really long lasting! And...they're giving listeners of the Dental Hacks podcast an amazing deal! Check them out at dentalhacks.com/deeppurple