With a full-time job, a baby at home, and a thriving side hustle, Troy Parker was becoming a master juggler. He was excited about the growth of his Etsy shop, Goober Prints, but was beginning to reach the ceiling of his own capacity. Troy specializes in fun, quirky, customizable direct-to-garment printing. Goober Prints had a breakout year in 2020, jumping to $80,000 in total sales — up from about $10,000 in 2019. Could it become his full-time focus? Is it possible to scale sales without sacrificing even more sleep? I reached out to Side Hustle Show alum and Etsy growth pro Melissa MacDonald, because I knew she'd have some great ideas for Troy. And she didn't disappoint! Tune in to check out our full conversation. Full show notes