It's the biggest shopping day of the year. How did it start, what actually happens, and how much do people really spend?Plus, learn about the history of discounting, and how companies trick you into buying things you don't need.
How much people spend on Black Friday
How Black Friday has developed over the years
The history of Black Friday (it doesn't come from 'going into the black')
Coca-Cola and the first mass discount
The business of discounting
Tricks companies use to get you to buy stuff you don't need
Trick #1 - The Rule of 100 
Trick #2 - Using prices with fewer syllables
Trick #3 - Phased discounting
The Black Friday alternative: Buy Nothing Day
What Leonardo English is (or isn't) doing for Black Friday
Full transcript, subtitles and key vocabulary available on the website: https://www.leonardoenglish.com/podcasts/black-friday-history-of-discounting