Karen Tiber Leland has three names but 1 main expertise- Personal Branding.  Karen is a frequent guest expert on personal branding, CEO branding, executive presence for radio, television, print, and online media.  She has been interviewed by The Today Show, MSNBC, Fortune, Inc, Fast Company, NPR, CNN, Bloomberg, Oprah, and others.  So you get people to your LinkedIn profile. But will they convert? As a job-seeker, we need to think about the desired goal of our media presence. If you don't think you have a media presence, then you need to listen to this episode.