Rick O'Sullivan joins host Ken Jaques and co-host Ryan Musser to continue their conversation about collective governance. During this session, they discuss the CAMP Matrix and its significance in explaining and understanding associations. Associations are not just about members. Members are only one of four core constituencies that associations need to engage to ensure their very survival. The other three, Customers, Allies, and Partners, are often overlooked but of equal importance to the success of an association.