This is the first in a 3 part series devoted to Chapter 15 of "The Beginning of Infinity" by David Deutsch. All about "The Evolution of Culture", in this part we are looking at the notion of a meme and consider under what conditions ideas replicate. As we touch upon: this is a question of civilizational consequence as it is related to the ability of a society to break out of being "static" (one with little to no progress) and become a modern "dynamic" one (where progress is unbounded).