Today Dush is joined by Roberta Matuson, president of Matuson Consulting. Roberta Matuson, in her upcoming book THE MAGNETIC LEADER: How Irresistible Leaders Attract Employees, Customers, and Profits (Routledge; March 2017), asks us to consider that the quality of a company’s leadership is the most important factor in attracting and retaining high-quality employees. Instead of offering crazy perks, companies need to focus on the one perk they can’t get anywhere else, which is the opportunity to work with a truly magnetic leader. The president of Matuson Consulting, She has helped leaders in Fortune 500 companies, including General Motors, New Balance, The Boston Beer Company, and small to medium-sized businesses achieve dramatic growth and market leadership through the maximization of talent. She is known globally as “The Talent Maximizer.” She is the author of Suddenly In Charge, which was a Washington Post Top 5 Business Book For Leaders, and Talent Magnetism. She is also an expert blogger for Forbes and Glass Door, and is a former monthly columnist for The Boston Business Journal.