Per Ottosson is CEO of Artificial Solutions, the Sweden-based maker of Teneo software used for building custom chatbots, virtual assistants, and conversational interfaces in over 80 languages. He joined the company in 2020 after a decade in leadership roles at IPSoft and two decades in enterprise software. Teneo is a popular software solution for contact centers that is also used for product integrations and marketing applications. The company's big focus of late has been its partnership with Microsoft which includes integration with the LUIS NLU and access to Teneo through the Azure cloud. We discuss where the industry has been, what's driving activity today, and where we are headed.