41 min listen
Rapid Response: The trampoline effect, w/ Morning Brew CEO Alex Lieberman
FromMasters of Scale
ratings:
Length:
32 minutes
Released:
Apr 1, 2021
Format:
Podcast episode
Description
Revenue for Morning Brew's booming e-mail newsletter operation dried up when the pandemic hit, but its next-generation audience remained devoted. Morning Brew CEO Alex Lieberman, who started the business with co-founder Austin Rief as undergraduates at the University of Michigan, leaned into the brand's distinctive personality, fueling a sharp rebound. By last fall, they sold a majority interest to Business Insider for a reported $75 million. Lieberman explains the roots of this "trampoline effect," the potential of the creator economy for entrepreneurs, and why an authentic voice is a shortcut to business success.
Released:
Apr 1, 2021
Format:
Podcast episode
Titles in the series (100)
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