Operating in a crowded market has its challenges. In 2017, the return on Max’s adspend was growing smaller and smaller, and Max started looking for alternative ways of attracting clients in Dallas. Having a ton of competitors and the same list of clients as everyone else made him feel like he was worth a dime a dozen. That’s why he started niching down to the senior market and creating additional value for the deals with the help of a referral list and senior housing information. After a while, he wrote a book for his ideal client that helped him get exclusive deals and expanded his customer base. Max Keller Real Estate Background:  Real estate investor, speaker, and mentor 5 years of real estate experience Max’s unique marketing approach landed him onstage with Robert Kiyosaki & the 2019 industry innovator of the year award Flipped over 100 houses  Based in Dallas, TX Say hi to him at:   Best Ever Book:       for more info on groundbreaker.co  Best Ever Tweet: “I’m not trying to help the whole world; I’m trying to help the people that I’m most situated to add value to” - Max Keller.