“The vast majority of people who fail in business didn't have to fail in business.” – Michael E. Gerber Many small businesses needlessly fail in this country every year. In this episode, Brian interviews bestselling author Michael E. Gerber, a small business guru who has impacted the lives of millions of entrepreneurs worldwide for over 40 years. Michael explains how small businesses can be transformed. He also discusses the fatal assumptions people make when they open their own business and the core differences between an entrepreneur, a manager and a technician.   YOU WILL LEARN: What the e-myth is. How the eightfold path works. Why systems are vital to success.   MENTIONED IN THIS EPISODE: “The E-Myth Revisited,” by Michael Gerber https://emythstrategies.com/ https://www.michaelegerbercompanies.com/ Ray Kroc Joan Kroc “I Am That,” by Sri Nisargadatta Maharaj   INSPIRATIONAL QUOTES FROM THIS EPISODE: “Most people who go into business aren't entrepreneurs, they're what I've come to call technicians suffering from an entrepreneurial seizure. In short, they don't start a business to create something great. They start a business to get rid of the boss.” – Michael E. Gerber “Every life is a legacy.” – Michael E. Gerber “Systems are the promise keepers, systems are the trust builders, systems are the foundation.” – Brian Buffini “Systems enable you to keep your word.” – Michael E. Gerber “Business is the economic side of life. But it's not the life of life.” – Michael E. Gerber   https://www.TheBrianBuffiniShow.com http://www.brianbuffini.com Instagram: https://www.instagram.com/brian_buffini Facebook: https://www.facebook.com/brianbuffini Twitter: https://twitter.com/brianbuffini Theme Music:  “The Cliffs of Moher” by Brogue Wave