Hans van Dam began his career as a copywriter for science and technology companies and that role led him to become a chatbot designer in 2014. His experience working in conversational design led to the realization that few enterprises had a standard model for conversational user experience development nor did they have any idea how to staff a team for success.  In 2018, Hans co-founded the Conversation Design Institute to establish processes, techniques, and organizational standards to professionalize the role of conversation design within large enterprises. Today we talk about the present and future of conversation design and how it will shape the future of conversational experiences.