David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program. During this interview we discuss: 1:57 - David gave us a quick backstory on his journey in sales.  6:46 - He shares the #1 business superpower he wished he had. 8:32 - We discuss the science behind why and how people buy 13:28 - How you can leverage the concept of "people buy based on their feelings" 17:30 - David shares an example of how they effectively use data to convert people in buying. 19:36 - A great example of how you can magnify data to help persuade people in sales. 22:37 - How you can leverage empathy and question when talking to clients. 26:47 - A great piece of advice for people who love sales. 27:38 - Davis shares his favorite growth tool/software. 28:18 - He recommended one of his favorite book that can help us with our business. David's Websites: Get a copy of David's book "Sell the way you buy" www.cerebralselling.com Connect with David on LinkedIn Learn more from David on YouTube ---------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]