Tyler and Sophia explore the opportunities of hosting augmented reality on the web and skipping the need to download a phone app. Tom Emrich, VP of Product at 8th Wall discusses their new development, Inline AR, that now makes it easier than ever to embed AR content within existing websites. Connect with Tom: LinkedIn: https://www.linkedin.com/in/thomasemrich/ Twitter: @tomemrich  Visit the VR/AR Association at www.TheVRARA.com for more information about how you can get involved with this worldwide organization to help gain exposure and share ideas and best practices with other experts in the industry. Subscribe to the podcast wherever podcasts are found or listen to past interviews at www.TheVRARA.com/podcast