Blockchain. A word that has been overhyped and yet still becoming more realized every day. Bridie Ohlsson joins us and is the Founder of Geora, a protocol for blockchain applications in agriculture. Bridie’s career with blockchain began with AgriDigital when the world was discovering and getting excited about the potential applications of blockchain. Bridie shares what the goals of any blockchain company were at that time.   “So you needed to be kind of an open and fairly non-competitive technology to encourage people to come in and experiment and work together and integrate their systems and share data.” - Bridie Ohlsson   Where AgriDigital provided access to blockchain for producers, Geora was formed to build on that and provide the next step. Geora’s protocol has isolated what data needs to be retained on blockchain and what data while significant to have for logistical reasons does not need to be tied to the product on blockchain. Bridie describes Geora as an “infrastructure” where they “work out where there’s a valuable data point.”   “We’re really trying to build tools, digital tools, that are really useful for ag so there is adoption...” - Bridie Ohlsson   Bridie expects that these “data rich assets” will lead to financial gain for producers. At the moment her company is trying “to get a really solid base of digital record keeping systems.” She admits that blockchain is not necessary to acquire that data but if the goal is to monetize that data then blockchain will be needed, so the technology is being employed now. This will ultimately provide another avenue for people or companies to invest in agriculture with real time access to the farmer’s data and all to the farmer’s benefit. The farmer will have absolute control over their data and how and when it is shared. This focus on agriculture amplifies the impact the protocol can have for its participants.   “If we can get participants who work in similar spaces, they’re going to generate value for each other quicker, which is a good test of the network effect and the network value.” Bridie Ohlsson. This Week on The Future of Agriculture Podcast: Meet Bridie Ohlsson, founder of Geora, a blockchain protocol company Explore the next steps being taken in blockchain and what they may mean for the industry Learn about some of the financial implications of blockchain     Share the Ag-Love! Thanks for joining us on the Future of Agriculture Podcast – your spot for valuable information, content, and interviews with industry leaders throughout the agricultural space! If you enjoyed this week’s episode, please subscribe on Apple Podcasts and leave your honest feedback. Don’t forget to share it with your friends on your favorite social media spots! And be sure to join the new Future of Agriculture Membership for even more valuable information on the future of ag. Learn more about AgGrad by visiting: Future of Agriculture Website AgGrad Website AgGrad on Twitter AgGrad on Facebook AgGrad on LinkedIn AgGrad on Instagram