I hear so many podcasts that do interviews and they start their podcast by pulling a clip from the interview. Today we talk about why this may not be the best strategy. The interview snippet should build anticipation Piques the curiosity and makes them want to know more Some people pull clips that make people go WHAT WAS THAT? Many times these clips are long (I wouldn't make then any long than 10-15 seconds if not shorter) and just leave the listener confused.  ROLL THE CLIP If you think about it movies use trailers to motivate people to come see the movie. They also send the starts on talks shows who often have a clip of the show. When the hosts ask, "Does this need setup?" the answer is almost always yes. Some back story is needed to have the clip make sense. In some cases podcasters are creating a clip, placing it at the very beginning of the episode and there is no "setup" and the clip leads to confusion.  SPONSOR: Start Your Podcast Worry-Free at the School of Podcasting You're worried you'll sound stupid. You won't as I show you how to know exactly what your audience wants. You're worried about the technology? Don't be as I have step by step tutorials to walk you through the whole podcasting process. Need some help along the way? I do live group coaching multiple times per month, you have priority email support, and a private Facebook group filled with brilliant podcasting minds. You also have a 30-day money-back guarantee so if you're not happy you can get your money back.  Go to www.schoolofpodcasting.com/start Mentioned In This Episode Start your podcast worry-free at www.schoolofpodcasting.com/start New Media Show With Adam Curry No Agenda Show Kim from Toastmasters101.net  Kim from thepharmacistsvoice.com  Come to the table podcast Podcast Rodeo Show (get the beginning of your show reviewed). Podcast Review Show - Full Review Grow Your Community - Coming Soon