If you’re a job seeker in the current market, you know how crowded that market is. Excellent references and a professional resume are no longer enough to get you the job you want. To stand out to an employer, you must be strategic about communicating your unique skillset, says Find Your Dream Job guest Sarah Friedell O’Connell. How do you do that? Sarah says you start by developing your personal brand. Get clarity on the positions you’re interested in and on the value, you bring to a company. Sarah also recommends using branding exercises to build your confidence in what you have to offer.  About Our Guest: Sarah Friedell O'Connell (https://www.linkedin.com/in/sarahfriedelloconnell/) is an executive coach and the owner of ChangePoint Advisors. (https://www.changepointadvisors.com/) It’s a firm that helps senior executives navigate career changes.  Resources in This Episode: Are you a senior executive working through a career transition? Find out how Sarah can help you by visiting her website at www.changepointadvisors.com/. (https://www.changepointadvisors.com/) From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume)