Today's clients know specifically what they are looking for, and with social media have an easy time searching for hairdressers who specialize. More and more, they will choose an 'expert' in that area of hair.⁠ ⁠ In Part 2 with @ryan.weeden we discuss why it is important to show a future client you have the knowledge and skills they are looking for. ⁠ ⁠ Show Notes:⁠ • Following business leaders outside of the hair industry & taking what he learned back to hair⁠ • Creating the opportunity to educate through his own platform: Masters of Balayage⁠ • Discussion of his book: ‘How to make Six Figures in a Salon Suite’ - main takeaways • Building through Yelp and Google online reviews • Marketing as a specialist and ‘expert’ • The consultation • The follow-up post appointment • Asking for help & growing your business⁠ ⁠Have you left a review for The Hair Game Podcast yet? This week’s Pod Loot winner is getting a EyeVac PRO Touchless Stationary Vacuum + One-month membership to balayageonline.com, Ryan's online edu! To enter, just leave a review on the Apple podcasts app or stitcher.com. ⁣⁣Don't forget to leave your Instagram handle so we can find you!⁠ FOLLOW US http://www.instagram.com/thehairgamepodcast http://www.instagram.com/salonrepublic http://www.instagram.com/loveerictaylor http://www.facebook.com/salonrepublic