How to Hook People to Clicking In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Hook People to Clicking. [00:29] Defining hooking in the digital marketing space. [01:17] The headline and thumbnail of YouTube videos are more important than the content. [02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing. [03:22] How Eric researches headlines that hook people best. [05:01] If you have an idea of what you think will hook people, don’t be afraid to test it. [05:25] That’s it for today! [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Creator Economics MrBeast Clubhouse   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu