Jay is at a critical point in his career — he just got laid off in May due to COVID and he's going all-in with his online business. But now that Jay's out of the W2 workforce, he's having trouble finding his lane with his messaging. Getting this aspect of your online business right is absolutely critical, so today I'm going to coach Jay through finding his groove, including examples of how I think about positioning and branding in my own business. Jay asks: How do you fine-tune your messaging? How do you know when you've nailed it? We're going to dig into all of that and more on today's coaching call, so let's get going! Show notes and more at SmartPassiveIncome.com/ap1153