30 min listen
Product Journeys: Drip
FromRocketship.fm
ratings:
Length:
31 minutes
Released:
Aug 13, 2020
Format:
Podcast episode
Description
When Rob Walling launched Drip, he was doing $7K in monthly recurring revenue. But he quickly realized that his revenue had already flat-lined and that he had a high customer churn problem. He was competing with behemoths like Mail Chimp and Marketo with a team of just 3 engineers.
Drip started as a simple opt-in pop-up with an autoresponder. It then evolved into an email service provider, to finally become a marketing automation platform. That’s when it hit real product-market fit and churn immediately started plummeting.
Rob sold Drip to Leadpages almost 3 years ago. Recently, he started TinySeed, an early stage VC fund and remote accelerator that aims to fill a gap in the market by providing funding to SaaS companies who don’t aim for the 100 million dollar goal.
This episode is brought to you by:
SIEMENS download their free webinar on Building a sound, digital foundation for hardware startups today.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Earth Class Mail scans and digitizes you physical mail and makes it available to you on mobile or desktop or even Google Drive or Dropbox. Rocketship listeners get 25% off their subscription for the first 3 months by going to earthclassmail.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Drip started as a simple opt-in pop-up with an autoresponder. It then evolved into an email service provider, to finally become a marketing automation platform. That’s when it hit real product-market fit and churn immediately started plummeting.
Rob sold Drip to Leadpages almost 3 years ago. Recently, he started TinySeed, an early stage VC fund and remote accelerator that aims to fill a gap in the market by providing funding to SaaS companies who don’t aim for the 100 million dollar goal.
This episode is brought to you by:
SIEMENS download their free webinar on Building a sound, digital foundation for hardware startups today.
Digital Ocean is a cloud provider that makes it easy for entrepreneurs and startups to deploy and scale web applications with no issues and unplanned costs. Get started for free at do.co/rocketship.
Earth Class Mail scans and digitizes you physical mail and makes it available to you on mobile or desktop or even Google Drive or Dropbox. Rocketship listeners get 25% off their subscription for the first 3 months by going to earthclassmail.com/rocketship.
Rocketship is brought to you by The Podglomerate.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Aug 13, 2020
Format:
Podcast episode
Titles in the series (100)
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