On today's coaching call, I'm talking with Jill Gilbert, an entrepreneur who has been producing a big event around digital and medical tech and recently launched a brand of her own focused on women's health called WickedAwesomeYou.com. She's got an ebook called Wicked Wellness, and she wants to do everything: videos, podcast, blog, a community site . . . This is all new territory for her, so she's looking to just talk it out—does she do this or this? How does she make sure her audience is getting what they need? We talk about finding the best way to create the transformation her audience wants to see.If you enjoyed today's episode and you love the format of this show and helping other entrepreneurs, can you help me convince others to listen, too? All you have to do is leave a quick review and rating on iTunes (and subscribe if you haven't already). That would mean the world to me, so thank you so much!Today’s sponsor is FreshBooks, who make the best financial management software out there. It’s ridiculously easy to use, and their interface is highly visual and super-intuitive. You can get an unrestricted, thirty-day trial for free—just go to FreshBooks.com/askpat and enter “AskPat” in the “How Did You Hear About Us?” section.Buy my new book, Superfans!